Thirty-second ad spots make up 55% of all advertising units, while 15-second and 30-second spots account for 93% of all commercials during prime-time, according to the Nielson Co., Media Daily News reports. The company also found that dramas are the…
Fox and ABC have largely concluded their sales in a surprisingly robust upfront advertising market. ABC topped its goals, exceeding last year’s sales of about $2.4 billion by $125 million, according to Mike Shaw, the network’s president of sales. Prices…
Sellers Flog More Spots as Marketers Worry About Shortage of Inventory
But Much of Money Seems to Be Shifting From Scatter Market
With two months to go before the Summer Olympic Games in Beijing, studios already are crunching numbers in preparation for bidding for the 2014 Winter Olympics in Sochi, Russia, and the 2016 Summer Olympics. That process is expected to be…
Advertisers on TBS are getting involved in some funny business. Mobile phone provider Alltel Wireless has signed on as promotional partner and sponsor of “My Boys” in a deal that creates an integrated promotional campaign featuring characters from the series…
Forget any talk about a break in the election campaign. Campaign observers and some consultants are predicting that a messaging and positioning battle will take place in the next eight weeks that could not only define the November election, but…
Viewers are upset by an intrusive ad for “The Bill Engvall Show” that aired during “Family Guy” on TBS, the New York Post reports. The spot features Engvall walking into the bottom of the screen and pausing the currently playing…
NBC is selling Super Bowl ad spots for next year at $3 million per 30-second unit, Adweek reports. The numbers indicate a 11% increase over Fox’s average intake of $2.7 million per spot during this year’s game, the newspaper says….
Turner Broadcasting has started making upfront agreements with advertisers and is attempting to garner rates that match or exceed ABC’s 9% increase from last year, TelevisionWeek reports. Other cable companies are expected to start making upfront deals by the end…