Remaining Open to Experimentation
E!/Style’s Kolb Conquers Platforms
Advertising
Making New Media a Major Part of The Plan
Fox’s Melnick Uses Varied News Corp. Assets
Ad Agency Courts New Tech Ideas
‘Hot House’ Brings Entrepreneurs Together With Advertising Veterans
Sponsored Shows Making a Comeback
Meow Mix cat food is underwriting a new game show for GSN that tests how well cat owners understand their pets, the New York Times reports. The branded entertainment represents a return to when television programs were sponsored by products,…
MOJO HD Creating Series for Dos Equis
MOJO HD is creating an original series for Dos Equis beer that is scheduled to air in the fall, the network said. The five-episode series is a reality show that searches for an assistant to The Most Interesting Man in…
PBS Selling Series Ads on Web with Hulu
PBS will allow some of its shows to be streamed on Hulu with 30-second advertisement preceding them, the New York Times reports. PBS Senior VP Andrew Russell says series such as “Wired Science,” “Carrier” and “Nova” won’t be interrupted once…
Cusack Starring in Anti-McCain Ad
John Cusack is featured in a political ad that criticizes John McCain for keeping troops in Iraq and not supporting a G.I. bill of rights, and compares him to President Bush, the Associated Press reports. The ad was sent out…
NBC Gives Affiliates Olympic Ads
NBC Universal will provide affiliates in 20 markets with ad spots featuring Olympic athletes to promote local ad sales during NBC’s coverage of the Beijing Summer Games, Multichannel News reports. NBCU also will promote HDTV content sales by providing affiliates…
McCain Launches National Ad Offensive
John McCain’s campaign says it is buying the first post-primary TV advertisements of the presidential election, making the buy on cable networks including Fox News Channel, CNN and Lifetime. The campaign will use the time to give national airing to…
EBay Ad Marketplace Folds
Ebay has ended its pilot program for buying and selling TV spots, Media Daily News reports. The resistance of cable networks to place their ad time up for sale is blamed for the downfall of the eBay Media Marketplace site,…