Univision’s upfront presentation was judged the most effective of all the networks, JackMyers.com reports, citing a poll of advertising executives. Univision, whose presentation included Shakira and the cast of “In the Heights,” placed ahead of runner-up Fox and No. 3…
Turner Broadcasting has begun completing upfront deals. With the major broadcast networks nearly done with their upfront sales, Turner’s pacts with buying agencies including Magna Global signal that the cable market should be hitting full steam by the weekend. A…
The CW network is expected to complete its upfront sales deals with cost-per-thousand increases averaging 8% and an intake of $370 million for 10 hours per week of programming, Mediaweek reports. The total is in the same ratio of total…
Mitch Oscar has been named vice president of televisual applications at MPG North America, Media Daily News reports. He will be responsible for emerging media platforms ranging from online to wireless to out-of-home, the Web site says. Oscar had been…
The Justice Department today gave its approval for brewers SABMiller and Molson Coors Brewing Co. to put their U.S. assets into a joint venture. Justice said the combination of two of the country’s largest TV advertisers will cut beer production…
NBC Universal has largely completed its broadcast upfront negotiations, registering a small increase in dollar volume in a market that, while down, doesn’t appear to be as weak as dire forecasts had suggested. NBC, which finished fourth in the 18-…
Video game retailer GameStop is joining forces with CBS Outernet and Reflect Systems to create a new in-store digital video network, GameStop TV. Reflect Systems handles media software and services. CBS Outernet, a division of CBS Corp., provides customized digital…
Broadcast revenue for the nation’s largest publicly traded television station groups decreased 0.5% to $1.4 billion in the first quarter of 2008, according to a survey by independent financial research firm Fresearch.com. The firm estimates that local and national advertising…
Fox’s planned “remote-free TV” broadcasts of new series “Fringe” and “Dollhouse” are garnering pricing premiums of 35%-40% for commercials, Mediaweek reports, citing unnamed media agency sources. The two programs will air with half the usual number of commercials, clearing commercial…
NBC is pushing advertisers to buy unsold Olympic ad spots during the upfront sales deals, the New York Post reports. Ad executives estimate NBC is $150 million-$300 million short of its target goal of $1.1 billion-$1.2 billion in Olympic ad…