Fuelcast, a digital network broadcast at gas stations, and NBC’s out-of-home unit, NBC Everywhere, have expanded their strategic advertising and content partnership. Fuelcast is user-activated and features customized loops of advertisements and programming viewed on screens above gas pumps. The…
Spending on advertising in syndicated television shows jumped during a first quarter that overall showed little growth. Total measured ad spending rose 0.6% in the first quarter of 2008, compared to the same period in 2007, according to new data…
2007-08 vs. 2006-07
Old-fashioned media planning is dead, declares MediaVest’s Lisa Donohue. What’s replacing it? At MediaVest, at least, it’s called Truth and Design. Ms. Donohue, president of MediaVest’s Truth and Design Group, got to revamp the way the agency approached its strategic…
Old-fashioned live commercials are making a comeback on late-night television, with ABC’s Jimmy Kimmel emerging as one of the leading practitioners. At a time when advertisers are concerned that viewers are fast-forwarding through their increasingly expensive 30-second spots, people watching…
Animal Planet is getting into horses in a big way. The network is adding three equestrian competitions and a documentary series about jockeys to its lineup as the sport prepares for the Olympics. “With the addition of these thrilling world-class…
MTV Networks is expected to close its upfront sales on Friday, with 75% of sales completed already, according to Viacom CEO Philippe Dauman, Media Daily News reports. Dauman did not offer specific upfront figures, but said the movie studio, wireless,…
CBS collected $2.5 billion in advertising commitments, closing the 2008 upfront sales market for broadcast networks yesterday, AdAge says, citing a person familiar with the situation. That put the market’s total take slightly above last year’s with a total of…
Renetta McCann, global CEO of media buyer Starcom MediaVest Group, announced plans to take a one-year sabbatical from the company and the marketing industry. Ms. McCann will vacate her global CEO position immediately, although her sabbatical will not begin until…
NBC Universal has made a deal with NextMedium, a company that lists product-placement opportunities in television shows for advertisers. Under the deal, product-placement opportunities on NBC Universal properties, starting with the NBC series “Life” and USA Network’s “Psych,” will be…