Reports of the demise of the Carat Exchange, a forum where the ad industry can trade information about the digital television world, are premature. A day after Mitch Oscar, the executive who ran the exchange, announced in an e-mail that…
The upfront advertising market is up and running, as ABC struck deals with two major agencies. Starcom USA and Zenith Media paid less than the double-digit rates that the network sought when talks began, according to one source. While the…
The Carat Exchange, a program designed to allow the advertising industry to share information about new technology, is being shut down. The decision came following the announcement of the departure of Carat Americas CEO David Verklin, who created and supported…
Cable channel TBS will be airing a two-minute show called “Commuter Confidential” during commercial breaks in episodes of “Sex and the City,” the Wall Street Journal reports. “Commuter Confidential” follows four young women in a carpool who talk about and…
A survey by Borrell Associates found that online advertising revenue for TV stations rose 72% to $772 million in 2007, TVNewsday reports. TV stations accounted for 6.9% of all local online spending in 2007, twice as much as in 2006,…
CBS Corp. CEO Leslie Moonves told participants at the Sanford C. Bernstein & Co. Strategic Decisions Conference that the upfront selling process will be slower this year, the Hollywood Reporter says. Moonves said CBS has “begun the dance” with advertisers,…
High-tech venture investor Mark Kvamme stressed the importance of what he dubbed the under-30 “attention” generation at the AAAA Digital Conference Wednesday in New York, Online Media Daily reports. Kvamme pointed out innovative new ad formats targeted at the Web-weaned…
Starcom MediaVest Group, The Americas, has promoted Kevin Lange and Nick Yecke to vice president, Online Media Daily reports. Lange previously was director of operations at SMG Search, an operation of Publicis Groupe, the Web site says. Yecke is a…
The Nielsen Co. will expand its @Plan online audience profiling system to the mobile arena, Online Media Daily reports. The new service will allow advertisers to reach the 48 million U.S. wireless subscribers who use their phones to access the…
Some of the folks who got you humming to the tune of product placements on “American Idol” are hoping they can put some spring in your step with more of the same in “So You Think You Can Dance.” Fox…