As the television networks and ad buyers do the upfront dance, the Cabletelevision Advertising Bureau is weighing in with a new survey indicating that television remains consumers’ favorite medium, and that in many ways they prefer cable to broadcast. The…
Adrian Grenier is one of the ecologically friendly celebrities who have signed up to participate in Planet Green, the new network being launched by Discovery Communications in June. Mr. Grenier’s show is called “Alter Eco.” It features the star of…
With the seventh season of “American Idol” coming to an end, the Nielsen Co. took a closer look at viewing this season. The show has been averaging 27 million viewers this season. It is most popular in the Eastern parts…
Cox Communications said it’s on the verge of generating material revenue from interactive and addressable advertising formats in the next two years, Multichannel News reports. The company claims addressable ads will lead to higher ad rates, more engagement from consumers…
Dish Network’s satellite television service will provide interactive advertising capabilities to NBC television networks and owned-and-operated stations. Paying subscribers to the Dish service will have the option to use their remote controls to access more information, coupons and discounts from…
NBC Universal promoted Shari Post to VP, prime-time ad sales, and confirmed that it hired Dave Barrington, who will be VP, daytime and late night, sales. Ms. Post, who had been in charge of daytime and late-night sales, will continue…
Hallmark Channel announced the first upfront deal of the buying season, completing a multimillion-dollar ad buy with media agency Starcom. The deal covers Hallmark Channel and Hallmark Movie Channel in high definition. Bill Abbott, Hallmark Channel executive VP for ad…
British regulators adopted a rule mandating that TV commercial must not be “excessively noisy or strident,” the New York Times reports. But it turns out measuring loudness is trickier than it sounds. American viewers have similarly complained that the volume…
Ben Kalle Fox is light on the details of “Fringe,” a sci-fi/mystery hybrid from “Lost” producer J.J. Abrams, but even without information, it’s capturing media buyers’ fancy. Plus, Fox intends to run it with fewer-than-normal commercials. ‘TRUTH IN ADVERTISING’ Can…
With Upfront Presentations Over, Broadcast Waits for Marketers to Make Their Move (but Will That Mean Money Goes to Cable First?)