The Democratic race for president may be nearly over, but there are signs its conclusion will kick off a new flurry of political advertising, pushing this year’s record spending even higher. That’s good news for television stations, which are struggling…
Of the Big Three networks, only CBS has accepted an offer to speak with a task force formed to address the $125 million in integration fees paid by advertisers. ABC declined to address the task force, formed by the American…
Time Warner Cable’s Navic Networks interactive TV platform for advanced advertising will relaunch in Los Angeles, Multichannel News reports. The timeline for the relaunch has not been set yet, the newspaper says. —Vlada Gelman
Of the Big Three networks, only CBS has accepted an offer to speak with a task force formed to address the $125 million in integration fees paid by advertisers. ABC declined to address the task force, formed by the American…
Director Brett Rather has launched a consultancy that aims to infuse pop culture into marketing campaigns, Daily Variety reports. Brett Ratner Brands’ first work appeared during the high-rated finale of “American Idol,” with two spots for Activision’s hit game Guitar…
Unilever’s Snuggle fabric conditioner and Wrigley’s Extra chewing gum will be the official sponsors of the fourth season of Fox’s “So You Think You Can Dance,” which premieres tonight. In a press release, Fox said it has formed a marketing…
Publicis Groupe has acquired EmporioAsia, one of China’s leading digital agencies, Online Media Daily reports, and will rename it EmporiaAsia Leo Burnett. Paris-based Publicis, parent of Leo Burnett, said the new company will operate as part of Leo Burnett’s growing…
Verizon Communications’ latest “This Is FiOS, This Is Big” campaign ad features Boston Celtics star Kevin Garnett, Multichannel News reports. The commercial aims to highlight the capabilities of FiOS TV’s digital video recorder, which can play recorded programs on up…
CBS College Sports Network is teaming with the National Collegiate Athletic Association and CBSSports.com to launch CBS College Sports Media, Mediaweek reports. The interactive vertical advertising partnership will offer advertisers display and video advertising options on NCAA.com, CBSSports.com and the…
Julie Goldstein’s job working on the Coca-Cola account at MediaVest USA had been full of big events: the Olympics, NASCAR races, “American Idol.” Now her job is even bigger. Ms. Goldstein recently was promoted to vice president, video activation director,…