Sometimes media companies and television networks have to work hardest to fight through the clutter and seek those proverbial “outside the box” ideas when they’re marketing their own programs. Take WE tv and its signature show, “Bridezillas,” which launched its…
Branded entertainment is an area of the media business that’s expanding. Starcom Senior VP and Entertainment Director Tom S. Weeks thinks it has plenty of room to grow. Mr. Weeks said the future of entertainment marketing is that clients are…
Nickelodeon is tackling one of the great questions of the digital video age in a special episode of its hit show “iCarly” that deals with whether a program that’s popular online will break through if it moves to traditional TV….
While broadcast is losing viewers to cable overall, the Television Bureau of Advertising points out that most of the highest-rated shows on television are still on broadcast. In fact, among adults 18 to 49, 99 of the top 100 program…
Warner Bros. says its Looney Tunes characters will no longer be featured on packaging of unhealthy foods other than ice cream and cake, Daily Variety reports. The characters will be featured on Safeway’s Eating Right Kids brand of food and…
Buyers indicate the upfront market is 20%-50% completed and healthier than expected, with marketers investing in proven programs and outlets, AdAge reports. The CW faces an uncertain upfront market and fleeing dollars to cable and other broadcast outlets, but a…
AMC’s “Mad Men” will be featured in window displays at Bloomingdale’s in 14 locations, Media Daily News reports. The department store also will feature in-store visuals, audio excerpts from the soundtrack, “Mad On” one-liners and a shop dedicated to the…
U.K.-based Taylor Nelson Sofres and German firm GfK AG have agreed to merge, creating the second largest global market research firm, Mediaweek reports. The merged company will be called TNS-GfK and will have an estimated revenue of $4.2 billion, with…
Media buyer GroupM has agreed to upfront buys with NBC and Disney-affiliated cable channels, ABC Family, Lifetime and A&E, according to Mediaweek. GroupM denied that any deals have been made, as did Lifetime. NBC and A&E had no comment and…
With a dream matchup in the NBA Finals pitting the storied Boston Celtics against Kobe Bryant and the Los Angeles Lakers, ABC/ESPN Sports is expecting strong demand for ad spots in the series. “We have a lot of interest,” said…