Interpublic Group of Cos.’ Initiative has named Carolyn Dubi senior VP and director for print, poaching the pro from the Starcom MediaVest Group, where she had led the Samsung account as VP and North American planning director. The raid comes…
MySpace remains the leading social networking site in the U.S., but its growth has slowed and other sites are racking up huge gains, according to the latest figures from Nielson Online. In April, MySpace grew 3% from a year ago,…
Discovery Channel is diving deep to find compelling programming. The network and production company JWM Productions have made an exclusive deal with Odyssey Marine Exploration, a leader in deep ocean shipwreck exploration, that will let cameras follow Odyssey’s divers for…
The Disney Channel has partnered with cinema advertiser Screenvision to promote the cable network’s upcoming original movie “Camp Rock,” starring the Jonas Brothers. The campaign marks the Disney Channel’s first attempt at cinema advertising. Under the agreement, Screenvision will feature…
The Nielsen Co. and Interactive Market Systems will launch IMS Clear DecisionsT, a software platform that provides media buyers and sellers with media analyses and marketing data in a few keystrokes. The software mines data to pinpoint markets, channels and…
Dunkin’ Donuts has pulled a commercial featuring TV chef Rachael Ray after observers noted that her scarf resembled a keffiyeh, a headscarf traditionally worn by Arab men, the Boston Globe reports. Fox News commentator Michelle Malkin claimed the keffiyeh has…
A USB study found that CBS Corp. and News Corp. are most exposed to advertising weakness because of their higher reliance on auto and financial ads in a sluggish economy, the Hollywood Reporter says. CBS Corp. and News Corp. also…
A plot line in the season finale of ABC’s “Grey’s Anatomy” that mirrored the story told in a commercial for the Honda Pilot was a coincidence, not part of a product integration deal, according to the New York Post. In…
Marketers Get More Engagement With Content While Networks Can Charge More for Exclusive Relationships
CBS was the only network that agreed to talk to a task force about the $125 million that networks collect in so-called integration fees, TelevisionWeek reports. NBC and ABC both declined to talk to the task force about such fees,…