Mr. Bill, a clay character from “Saturday Night Live,” will be featured in a new MasterCard commercial that begins airing June 9, the New York Times reports. Mr. Bill, known for being hurt and humiliated while crying “Oh, nooooo!” on…
Turner will offer advertisers an ad network made up of its 19 Web sites, Mediaweek reports. The company will offer both display and video ad packages for Web sites such as CNN.com, CartoonNetwork.com and partner sites NBA.com and PGA.com, while…
An IAG study found that viewers are more likely to recall brands seen in spots during video on-demand viewing than on linear TV, Mediaweek reports. Viewers are more engaged with VOD ads because they actively seek out VOD programming on…
Los Angeles-based NextMedium is hoping to streamline the product placement process, the Los Angeles Times reports. The company pairs up television shows and music videos seeking advertisers with brands that want to have their product featured in entertainment programs and…
NBC Universal, working with the Nielsen Co., has created a new set of sales metrics to help advertisers target ad messages to users of their product, rather than the traditional demographic targets, the companies said. The companies said they are…
One of the top local-broadcast media buyers, Kathy Crawford of MindShare, plans to retire at the end of June after more than 30 years in the industry, the agency said. Ms. Crawford has been president of local broadcast since joining…
Ad Buyers Lay Bets on ABC’s Programs
Researcher iTVX Measures Quality of Product Placements
ABC New Media Sales Uses In-Store Video to Reinforce Brand Campaigns
Stations Must Tap Web’s Stand-Alone Potential