Did anyone else at the upfronts in New York reflect on the movement away from a fall-season crush of new product and what it means to the future of television? The slow creep away from a back-to-school starting gun for…
U.S. online advertising revenues continue to increase, totaling $5.9 billion in the fourth quarter of 2007, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, Online Media Daily reports. Revenues for the full year 2007 rose 26% to $21.2 billion, the…
Get a sneak peek at next season’s television shows today with TVWeek.com’s pilot preview video player. ABC, CBS, Fox and the CW are providing early looks at shows including “Fringe,” “Dollhouse,” “ Surviving the Filthy Rich,” “The Goode Family” and…
Fox programming and scheduling chief Preston Beckman says the 2008 ratings race will be a tight four-way struggle among the networks, a departure from his past predictions of victory for Fox. In a conversation with TelevisionWeek’s Josef Adalian, Mr. Beckman…
Nielsen has closed on its purchase of IAG Research for $225 million, Broadcasting & Cable reports. Nielsen hopes to combine its ratings and demographics statistics with the consumer-engagement researcher’s psychographic information in order to help advertisers better understand how viewers…
The Fox television network will trim the number of advertisements in two of its new shows by about half and seek higher prices for those spots, TelevisionWeek reports. On both “Fringe” and “Dollhouse,” the network will test whether having fewer…
Olympic advertising sponsors have restrained spending on television and in newspapers in China, likely because of either fears of a U.S. recession or unwillingness to be linked to the controversial torch relay, the Wall Street Journal reports, citing data from…
Television ratings firm Nielsen said yesterday it won’t expand into radio or newspaper ratings analysis, Media Daily News reports. The company’s publishing arm, Nielsen Business Media, has been put up for sale so the company can focus more on global…
Yahoo today will likely announce a partnership with advertising company WPP in an agreement that will help WPP better target Internet users through its 24/7 Real Media unit, the New York Times reports. WPP acquired 24/7 Real Media for $649…
Media agency Magna Global has given positive remarks to NBC’s upfront presentation, Media Daily News reports. Magna liked NBC’s breakdown of its schedule into “Family Programming” from 8-9 p.m., “Blockbusters” from 9-10 p.m. and “Adult Themes” from 10-11 p.m. and…