Verizon Wireless found that small banner ads on mobile devices produced the same level of brand recall as 30-second television spots, Media Daily News reports. The company’s data also revealed that mobile banner ads produce click-through rates that are “exponentially…
Lifetime Networks executive VP Debbie Richman has hired David DeSocio, her former colleague at media buyer OMD, as senior VP of Lifetime Partnerships. At Lifetime, Mr. DeSocio, who had been chief strategy officer at OMD, will work with sponsors to…
Fox Broadcasting will begin marketing new J.J. Abrams drama “Fringe” today to coincide with its upfront week schedule presentation, TVWeek says. The network is likely to run the show on Monday nights, in tandem with either “Terminator: The Sarah Connor…
$300M Pact Would Include Kids and Adult Brands
Things haven’t gone smoothly since Aegis Media merged its traditional media-buying agency Carat with Carat Fusion, putting Sarah Fay and Scott Sorokin in charge of the new Carat as CEO and president, respectively. Since July, there have been major account…
While overall product placement on cable was flat in the first quarter, the 10 cable programs that had the most placements packed in 16% more product, Nielsen Media Research said. Half of the top 10 programs in product placements appeared…
Spike TV, Viacom’s cable network aimed at men, is getting ready to air a group of series featuring tough guys. Tough guys are already proving to be a ratings grabber on cable. The crab fishermen of Discovery Channel’s “The Most…
Everybody talks about multiplatform ad campaigns. Some networks sell them. Some agencies put them together for their clients. Now MTV Networks says it can measure them. The argument has long been made that by giving customers more interconnected ways to…
ABC Entertainment President Steve McPherson closed his efficient 2008-2009 programming presentation at Lincoln Center’s Avery Fisher Hall by thanking The CW for throwing ABC’s upfront party Tuesday afternoon. He was just joking, of course. The CW’s party immediately followed ABC’s…
Unilever will start using interactive advertisements to sell products such as Degree deodorant, the Wall Street Journal reports. The company, which has agreements with Comcast and DirecTV, will run ads in which customers may use the remote control to get…