NBC Universal Co-Chair of Entertainment Ben Silverman is touting the advantages that his company offers to advertisers who want to reach viewers on broadcast, cable and the Web. He also gives TVWeek’s Josef Adalian and Andrew Krukowski props for getting…
Creative Television Marketing has added “Eye for an Eye,” a courtroom show from Atlas Worldwide, to its syndicated barter ad sales roster. CTM, which also represents the courtroom shows “Judge Judy” and “Judge Joe Brown,” will step in to handle…
The upfronts are not a representative indicator of networks’ performance, nor is their released information reliable, JackMyers.com reports. Marketing and cross-platform initiatives, as well as alternative distribution models, should help the networks rebound from the fallout of the writers strike…
The “NBC Universal Experience,” as the sprawling company called its not-an-upfront-presentation Monday, had many earmarks of the traditional upfront presentation, including, it would seem, the prodigious expense. On a windy, chilly and gray (but no longer rainy) day, NBCU’s spectacle…
Ad buyers stated that a decreased demand for summer ads as a result of a sluggish economy will allow the networks to give out owed audience deficiency units this summer, Mediaweek reports. Make-goods should be handed out in the summer…
NBC’s pre-upfront meetings with advertisers have yielded a partnership with General Motors that will put two of the company’s cars in the new drama “My Own Worst Enemy,” Broadcasting & Cable reports. The product placement will be in addition to…
Telemundo folded in original programming announcements, a digital initiative rollout and the introduction of a partnership with TV Globo at an upfront presentation for advertisers Monday in New York City. The Spanish-language network touted its “Concept Integration Model,” its new…
All eyes are on New York this week as the networks unveil their fall prime-time lineups at the upfront presentations and prepare for a blitz in which they sell the majority of their advertising time. NBC, which traditionally opens the…
Broadcast Nets Ready to Put on a Show