Fox’s upfront pitch includes new research that shows TV advertising has the biggest impact on consumer product awareness, project familiarity and intent to purchase than other media choices, Mediaweek says. “Television needs to continue to prove its worth to advertisers,”…
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Google has taken its TV ad-buying service, Google TV Ads, out of the test stage, MediaDailyNews reports. The public unveiling allows U.S. advertisers to reach 13 million Dish Network subscribers with ads purchased directly through Google AdWords, the Web site…
Media buyer Initiative USA named Todd Gordon as senior VP, director of national broadcast. Mr. Gordon joins the agency from MediaCom. The addition of Mr. Gordon allows Initiative to promote Kris Magel, who joined the agency last year, to executive…
Indiana Jones is coming to Cartoon Network—sort of. This Indiana Jones isn’t played by Harrison Ford. Instead, the stars are a set of specially molded Lego blocks. Instead of showing either the classic film from 1981, or even the new…
Look out, digital world: Here comes Tom Dempsey. Mr. Dempsey—a veteran negotiator in traditional media, particularly TV—last week was named director of digital investment for GroupM North America. GroupM Chief Investment Officer Rino Scanzoni expects that in the new post…
WPP’s GroupM media buying unit and its ad agency Ogilvy North America are forming a branded entertainment joint venture that will create content designed to promote their clients’ products, the Wall Street Journal says. The sister companies share clients including…