Nets Confront Glum Ad Sales Forecast
Predicted Decline in Revenue Ranges From 2% to 15%
Advertising
Testing Web Video Economy
CW Touts Original Online Content as It Limits ‘Girl’ Streaming
Playing the Promo Game
MRB Sees Big Business in Sports Teasers
Editorial: Strong Upfront Shows Networks’ Confidence
It may not be the same kind of upfront week as the television industry has thrown in past years. But it ought to be. Broadcast television networks are facing difficult times. Continued ratings erosion points to an ebbing of the…
‘Clickable Moments’ Can Add Up
Watch out, Google: Internet searching could be as close as your TV’s remote control. With all the time and energy being spent by industry experts trying to figure out which TV ads “work” and how to measure, you’d think TV…
Moms Fast-Forward Ads
A MindShare study found that 91% of American mothers surveyed do not watch commercials on their DVR, AdWeek reports. Watching television was the third most chosen me-time activity behind reading and surfing the Web, the newspaper says. MindShare surveyed 600…
MPG’s Barrington to Switch Sides to NBC
Days before the start of broadcast network upfront presentations, television advertising sales veteran David Barrington is switching sides again. Mr. Barrington, who was hired by media buyer MPG as executive VP, managing director of video investments in January, is expected…
CW to Sell Sunday to Ad Agency
The CW is near an agreement to sell its Sunday primetime block to an advertising conglomerate, which would be able to develop programming and sell ad time, Daily Variety reports. The network is divesting the 7 p.m. to 10 p.m….
De Nardis Out in Aegis Shakeup
Mainardo do Nardis has stepped down as CEO of Aegis Media, which oversees media buyer Carat, Mediapost says. The move follows the announcement last month that Aegis Media Americas CEO David Verklin would be leaving the company.
TBA Assembles Digital Branding Division
TBA Global is launching TBA DEEP, a stand-alone division that will develop and distribute branded programming online using a team of 12 experts, Media Daily News reports. Digital Entertainment Engagement Programming, or DEEP, already counts McDonald’s, Ford, Chivas and MTV…