A survey of 500 consumers conducted by Google’s DoubleClick Performics found that DVR owners watch more television, as well as more TV programs online, but don’t pay attention to commercials in either medium, AdWeek reports. More than half of the…
Discovery Communications’ U.S. Networks unit racked up an 18% increase in operating cash flow on a 3% increase in revenues during the first quarter, Discovery Holding Co. reported Thursday. Excluding the results of Travel Channel, which was sold last year…
Broadcast television networks’ upfront advertising sales will be down this year, posting a drop of between 2% and 14%, a leading Wall Street analyst said. A “material decline is probable given ratings declines, the disruption in the development cycle due…
When your network’s programming is based on real-life action, some real-life consumer testimonials should fit right in. That’s one of Turner Broadcasting’s plans for truTV, the former Court TV, which now uses the slogan “Not Reality. Actuality.” With networks looking…
Craig Woerz has always gravitated toward the entertainment industry. For 15 years, he toured with his band, New Brown Hat, after work and on weekends. The band had some success, playing with such major acts as Neil Young and Blues…
Product placement rose 6% in the first quarter during prime-time shows on the broadcast and 11 cable networks Nielsen measures. Placement on broadcast was up 39%, while placements on cable were little changed. Of the 117,976 occurrences of product placement,…
Spot Runner, which uses Web technology to allow small businesses to advertise on television, said it raised another $51 million from investors including Grupo Televisa of Mexico, the New York Post reports. The company, previously backed by CBS, WPP Group…
The Ad Council and ESPN are joining forces to motivate men to take their health into their own hands. The sports network and the advertising nonprofit will launch a series of PSAs designed to raise awareness about the importance of…
Global broadcast intelligence company Teletrax and the NBC Agency, NBC Universal’s in-house advertising agency, have renewed their contract in a multiyear deal, TVNewsday reports. The NBC Agency depends on Teletrax’s intelligence services to monitor and analyze the effective usage of…