Procter & Gamble may pull ads from MTV and BET after watchdog groups criticized the channels for what they say are showing too much sex and violence in their music videos, Multichannel News reports. P&G is letting customers call into…
LG Electronics created a marketing campaign around a fictional television show called “Scarlet” to launch its new red-paneled flat-screen television, the Wall Street Journal reports. The $100 million campaign features actress Natassia Malthe in a series of TV and online…
CBS Corp. is expected to announce a drop in first-quarter sales tomorrow, Bloomberg reports. With viewers rejecting reruns, the writers strike is being cited as one of the reasons for the estimated 3.3% decline in sales to $3.54 billion. —Vlada…
Effort to Reach Nontraditional Truck Buyers Pays Off in Tundra Sales
Marketing Aims to Boost Street Cred
Before Product Integration Had a Name
Anyone who seriously wonders why they call it the Golden Age need only screen a play like “Patterns,” which a young upstart named Rod Serling wrote for “Kraft Television Theatre” in 1955, to enjoy a lovely epiphany. Everything about it…
Sponsor Meddling Among Complaints
Technology Brings New Challenges, New Opportunities
Agency Founder Young Touted Medium in 1948