Jack Paar’s Bufferin Explosion
Disaster Gave Sponsor Some Added Publicity
Advertising
Ad Agency Created Art
Thompson Pioneered Quality Programming
‘Kraft’-ing a Durable Business Model
Pioneering Show Proved Ads on TV Could Sell Product
Integrated Marketing: The Brand-New 60-Year-Old Idea
The 1947-48 TV season was a watershed time in TV history. In the spring of 1947 a major advertiser, Kraft, for the first time made a commitment to sponsor a weekly drama anthology—“Kraft Television Theatre” on NBC. Its success as…
Stations Suffer Despite Election Ads
Advertising sales at local television stations are dropping despite record levels of spending by political candidates, the Wall Street Journal reports. Second quarter figures are on pace for a 3% to 5% decline, according to the Television Bureau of Advertising,…
Nielsen Adds ESPN Deportes to Hispanic Ratings Tracking Service
Nielsen will begin tracking ratings for ESPN Deportes, the sports network’s 24-hour Spanish language outlet. Numbers for the channel will be included in the Nielsen Homevideo Index Hispanic Service. Ratings information for ESPN Deportes will be available through NHIH beginning…
History Looks North Again
History is hoping for another ice age. Having scored scorching ratings with “Ice Road Truckers,” History—the cable network has dropped “The” and “Channel” from its moniker—is looking north again with a new weekly series called “Tougher in Alaska,” which will…
Out-of-Home Gains Attention
Posterscope USA, an agency specializing in out-of-home media that is part of Aegis Media, recently completed a survey of consumer usage and attitudes toward outdoor advertising. “In today’s on-the-go environment, connecting with consumers when they are out of home is…
Geraci Emerges After Lifetime at OMD
Being the No. 2 national broadcast buyer at OMD meant that instead of tending to management and administrative chores, Chris Geraci had time to spend with the agency’s emerging-media experts. Now, with Debbie Richman’s March departure from the agency to…
Chart: Top 10 Social Networking Sites, U.S., Home and Work
Social networking Web sites are generating huge audiences, which marketers are interested in reaching. News Corp.’s MySpace had the most unique users in March, according to Nielsen Online, but No. 2 Facebook nearly doubled its size from a year ago….