Commercial Ratings Come Under Fire
Nielsen Says Minor Errors Didn’t Affect Data
Advertising
CBS Screens ‘Nation’ Episode for Ad Buyers
Amid the controversy over the making of CBS’ new show “Kid Nation,” the network has been screening a full episode of the program for ad buyers and clients. Reports have questioned whether child labor laws were followed during production, and…
Local Spot TV Exchange Up to 28 Broadcast Groups
TVB’s ePort Aims to Replace Paper Transactions, Launches in November
ABC Family’s ‘Greek,’ Kohl’s Team Up for Multiplatform Ad Campaign
When a band plays a song during a show, and the same band plays the same number during the next commercial break, it’s probably not a coincidence. More and more advertisers are looking to integrate their brand messages directly into…
Erlich’s Game-Playing Pays for StarLink
Playing Creative Cat during a new business pitch for the Cranium account was a natural for StarLink’s Rebecca Erlich, who was promoted to media director in June. For one thing, she’s an avid board-game player who was very familiar with…
Food Network Launches ‘Gourmet Next Door’
The star of Food Network’s new show “Gourmet Next Door” literally could have been next door a year ago. The program is hosted by Amy Finley, who was the season-three winner of “The Next Food Network Star.” Other “Next Food…
Chart: Cable Viewing and DVRs
Broadcast networks say the vast majority of shows that are recorded and watched on digital video recorders are popular broadcast shows. But Turner Broadcasting says many cable shows are “DVR-worthy” as well. The chart below shows how much additional delayed…
YouTube Ads Bypass User-Generated Video
Not a toilet-flushing cat in the bunch. When Google last week unveiled its long-awaited ad model for YouTube, curiously absent were the flushing felines and lip-syncing college kids popularized by the poster child for user-generated video. Instead of running across…
Turner Names Nathan Media Currency VP
Turner Broadcasting has hired leading media agency researcher Susan Nathan to a post with a unique title: vice president of media currency. In the upcoming season ads are mostly being bought based on a new currency, namely commercial ratings. In…
Land Rover Drives IFC’s Location Scout Documentary
IFC and Land Rover are partnering for the half-hour documentary “Action Indies: Extraordinary Location Scouts,” which will showcase both location scouts in filmmaking and Land Rover vehicles. Scheduled to air Sept. 1, “Indies” will follow location scouts in Los Angeles…