Get Creative to Increase Market Share
Improved Targeting, Smarter Spending Will Pay Off in Tough Times
Advertising
Local Stations Suffer From Ad Plunge
Local television advertising sales have fallen as much as 30% to 40% from their peak in markets such as Los Angeles, as no new sources of revenue are replacing the decline in advertising from the auto industry, Daily Variety reports….
Tresemme Likes Bravo’s Style
Hair care brand Tresemme, which had been an integrated sponsor of “Project Runway” when it was on Bravo, is staying with the network, appearing in the new series “The Fashion Show,” the New York Times reports. Bravo “is really, really…
3-D Ads Take Big Screen
The first 3-D cinema ad will appear Friday before showings of the 3-D film “Battle for Terra,” Advertising Age reports. The ads feature Skittles candies and the deal was arranged by Screenvision and media agency MediaVest, the trade magazine says….
BBDO Is Top Chrysler Creditor
BBDO Detroit, the lead ad agency for Chrysler, is one of the automaker’s biggest unsecured creditors with $58 billion owed, the New York Post reports. It’s likely the bulk of the figure is related to unpaid media-buying bills from TV…
P&G Gets More Bang for Buck
Procter & Gamble boosted first-quarter impressions by 5% while cutting marketing spending by about $440 million because of lower costs for advertising in television and other forms of media, Advertising Age reports. By maintaining its first-quarter marketing spend, the company…
Belo Revenue Drops 24% on Ad Falloff
Belo Corp.’s first-quarter revenue dropped 24%, largely on declines in both local and national advertising of more than 20%, Broadcasting & Cable reports. The company has enacted cost-saving measures including staff cutbacks and wage freezes in order to cope with…
On Running News Crawls During Commercials
The New York Times takes a look at networks that run news crawls during their commercial breaks to help keep viewers tuned in. “As long as the information on the screen with the commercial is not overly invasive, it is…
Publicis Decline Less Than Rivals
Advertising firm Publicis Groupe said its first-quarter sales increased 1.3% while its organic sales decline of 4.4% was narrower than rivals Omnicom Group and Interpublic Group, Adweek says. Publicis offset some of the loss from auto industry advertising declines with…
Networks Lose Millions on Obama Speech
President Barack Obama’s speech tonight commemorating his first 100 days in office will cost the television networks airing the event commercial-free at least $20 million in lost advertising revenue, Broadcasting & Cable reports. The networks will incur additional costs in…