General Motors has ended its financial support of documentary filmmaker Ken Burns, Daily Variety reports. The amount of funding the automaker gave Burns over their 22-year relationship remains unknown, but GM cited its financial troubles for the decision, Variety adds….
ESPN is starting a new program that inserts interactive video ads into programs on its Web sports network, ESPN360.com, Multichannel News reports. The technology was developed with the Disney Interactive Media Group and will debut during College Basketball’s Championship Week,…
Advertising sales executives at broadcast and cable networks are upset over an Anheuser-Busch InBev decision to wait as long as 120 days to pay them for airtime, MediaWeek reports. The brewer hasn’t yet replied to the networks’ opposition, the trade…
With the economy in trouble, the way television commercials ares bought might change, with marketers holding onto their money much longer and hesitating to commit to upfront buys, Advertising Age says. Buyers will be seeking concessions such as lower pricing…
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Mary Carpenter has been tapped to serve as president of Starcom U.S., MediaWeek reports. Carpenter had previously been at several Publicis agencies, and was most recently chief strategy and operations executive with General Motors, the trade notes. While the details…
The CEO of the biggest media agency in the U.S. is advocating a radical change in the currency upon which deals are brokered at the upfront television advertising market. Page Thompson, CEO of Omnicom Media Group North America, said that…
The studio-backed ZillionTV, introduced Wednesday, is a VOD system that tailors commercials to viewers, who can’t skip through them, the Hollywood Reporter says. Viewers can choose which categories of ads they’re interested in, and content comes from backers including Warner…