Kraft will continue its increased marketing spending despite the ailing economy, Advertising Age reports. The company’s 2008 earnings were down 72%, which the company attributes to taxes, costs in restructuring and commodity hedges, even though sales were strong in the…
Visible Measures is applying its Viral Reach Database and methodology to measure the return on investment, performance and effectiveness of more than 50 Super Bowl ads, based on both the original commercials and on related videos found on more than…
Scripps Networks Interactive said that cancellations of upfront advertising buys are running “in the low teens,” compared with rates in the previous quarter of 2% to 5%. Scripps Networks President John Lansing, speaking on the company’s first-quarter earnings call Thursday,…
KNBC-TV and the NFL refused to air a public service announcement about same-sex marriage during Super Bowl XLIII, FishbowlLA reports. KNBC, the NBC station in Los Angeles, says it showed the commercial to the NFL, which vetoed it on grounds…
The poor economic climate likely will give online ad sales single-digit growth, if any, this year, MediaPost reports, citing a panel of ad executives who spoke at the OnMedia NYC conference Monday. Razorfish chief strategy officer Jeff Lanctot said flat…
It’s long been said that the best way to sell television is by using television. Now the Cinema Advertising Council is saying it’s the commercials in movie theaters that have helped cable television networks get viewers to tune in to…
When Amy Ballis arrived at her new job at MediaVest, there were a lot of familiar faces there to greet her. Over the course of her career, it seems, she’d worked for many of the media agency’s top executives. Ms….
Pepsi sponsored this weekend’s “MacGruber” ad that aired during the Super Bowl, in addition to similar ads that aired the day before during “Saturday Night Live,” the Associated Press reports. The “SNL” episodes of the sketch aired during commercial breaks…
Ad sales executives at two major television broadcasters said they’re not alarmed over second-quarter options that advertisers have to return commercials they agreed to buy during the upfront last year. Advertisers can return as much as 50% of the ad…
Ad agencies have begun taking their second-quarter options as TV spending cuts are executed across the board, Broadcasting & Cable reports, citing unnamed executives in the market. Some agencies are taking as much as 50% of their budget back, the…