The National Association of Broadcasters is using gas pumps to get out the digital transition message, Mediaweek reports. NAB spots have been airing on PumpTop TV’s network at 720 gas stations in 11 top markets including New York, Los Angeles,…
Veteran House Energy and Commerce Committee Chairman John Dingell will be replaced by California Rep. Henry Waxman in that post in the new Congress. The House Democratic Caucus today voted 137 to 122 to replace Rep. Dingell, a Michigan Democrat…
In a move that underscores the growth of product placement in online video advertising, online ad network Adconion launched an original branded entertainment division to service its advertising partners. Adconion acquired production studio KTV Digital Media to develop and distribute…
China’s top network, CCTV, sold $1.4 billion in ad time during its version of an upfront, representing a 15% increase from last year, the Wall Street Journal says. “This is a tremendous amount of investment being committed to China at…
Comcast Networks has enlisted the U.K.’s MirriAd to digitally insert product logos into existing video content, Mediaweek reports. MirriAd’s work includes digitally adding virtual containers of Rice Krispies cereal and Maxwell House coffee to the 2007 feature film “Welcome to…
Nielsen has canceled its annual client meeting for 2009 due to economic concerns, MediaPost’s Media Daily News reports. Nielsen’s announcement suggests its concerns are not about its own financial state, but that of its clients. “Due to the current economic…
With advertising budgets being slashed left and right, online and digital media marketing remains the most resistant to reduced spending expectations, MediaPost reports. A survey by Advertiser Perceptions showed more than two-thirds of the 1,000-plus ad executives interviewed expected to…
The economic crisis continues to wreak havoc on the auto industry’s advertising spending, a Nielsen Monitor-Plus report reveals. The Big Three American car manufacturers all posted negative advertising growth in the first half of this year compared with 2007. Both…
If you want people to watch TV commercials, maybe you ought to put them up in a hotel room. A recent study found that 28.3% of business travelers and 23.9% of leisure travelers watch more TV commercials while on trips…
British-born world traveler Joe Warren is settling down at MediaVest USA to run the North American Kraft agency-of-record account as senior VP. Mr. Warren joins MediaVest from Universal McCann, where his last assignment was working on the global and high-tech…