Health Stages a Race to Survive
Have you ever said to someone, “I’ll get into shape if it kills me?” Now there’s a TV series that shows you that being in shape could mean the difference between life and death in an emergency situation. “Could You…
Advertising
Chart: Broadcast Program/Commercial Viewership Increase
The folks at TiVo have seen an increase in broadcast viewing, at least among TV lovers who own TiVo digital video recorders. Live viewing is up a bit, but time-shifted viewing is up even more. TiVo’s StopWatch ratings service provides…
Anheuser’s Marketing Chief Retiring
After 26 years with the brewery giant, Anheuser-Busch’s VP of global media and sports marketing Tony Ponturo, one of the most powerful men in sports marketing, is retiring at the end of the year, the Wall Street Journal reports. Since…
PepsiCo Shifts Ads to TBWA/Chiat/Day
PepsiCo is shifting its advertising creative accounts from BBDO Worldwide, an Omnicom unit, to TBWA/Chiat/Day, another Omnicom business, the New York Times reports. BBDO collaborated with PepsiCo to create ad campaigns including “The Choice of a New Generation” and “The…
New Features Broaden DriverTV’s Web Presence
DriverTV, a distributor of promotional videos designed to get cars off the lot and into your driveway, has unveiled a new content-distribution network, Advertising Age reports. With the new network, small and mid-sized Web publishers can choose to showcase DriverTV…
Domino’s Pizza Now Available Via TiVo
TiVo is partnering with Domino’s Pizza to give its subscribers the opportunity to finally order pizza from their remote controls, Advertising Age reports. TiVo customers simply have to click “I want it” from their TV remote when they see the…
Bolt’s Everywhere on ABC
Entertainment Weekly has had enough of the ubiquitous animated dog Bolt popping up at the end of ABC Studios-produced series. The star of the upcoming feature film “Bolt,” produced by Disney’s movie studio, is being cross-promoted to such an extent…
Sports Feels Economy Pinch
The sports market is feeling the effects of tough economic times, Mediaweek reports. Networks are finding it harder to sell ads in some late seasons NFL games and NASCAR races, the paper says, and some buyers estimate fourth quarter sales…
Small Step Towards Addressable Ads
A deal between Dish Network and advertising technology company Invidi is a small step toward creating television ads that can be addressed specifically to consumers interested in the products or services being pitched, Advertising Age says. Addressable advertising could mean…
TiVo Expands Push Into Viewer Data
Second-by-Second Sample Size Quintuples