India’s huge population is a market just waiting to be tapped, so it should come as no surprise that U.S. media companies have already made their presence known on the subcontinent, the Wall Street Journal reports. Viacom, NBC Universal, News…
With Barack Obama’s victory Tuesday night, pharmaceutical companies and advertising groups fear there may be more restrictions placed on their direct-to-consumer advertising once the senator takes office in January, Advertising Age reports. Given Obama’s campaign promise to reform healthcare, changes…
Now that the election’s over and Sen. Barack Obama is the president-elect, the real fighting can begin. With the Democrats riding to victory with promises of change, it’s a safe bet the next Congress and administration will look to make…
Local television stations are bracing for a rough 2009 now that the election is over, the Boston Globe reports. According to data from advertising tracker TNS Media Intelligence/CMAG, stations in Massachusetts and nearby New Hampshire received $23 million this year…
With Election Day occupying most of the nation’s attention this week, media agency Carat decided to take a closer look at voters. After all, if the president can be packaged and sold like a product, shouldn’t one know all there…
What is it about coming up in a smaller market that prepares executives to run giant media agencies in the United States? Canadian Doug Checkeris, recently named CEO of MediaCom North America, chalks it up to the specialization inside U.S….
Want to know what advertisers are thinking? The Association of National Advertisers took a poll of the 1,200 members attending its annual Masters of Marketing conference last month, asking about their plans for strategy, budgeting and tactics as the economy…
Consumer-products giants such as Procter & Gamble and Johnson & Johnson are starting to skip one step in the creative process by enlisting media companies for new ideas on ways to sell its goods, Advertising Age reports. Such efforts follow…
Google and Yahoo amended their advertising partnership to shrink the scale of the agreement, a move aimed to appease regulators concerned about antitrust violations, the Associated Press says, citing people familiar with the process. The two Internet giants shortened the…
WPP Group leads a group of advertising agency owners that are bracing for advertising cutbacks by enacting hiring freezes, travel reductions and layoffs despite reporting third-quarter revenue and profit increases, Advertising Week reports. Ominicom Group and Interpublic Group also are…