Don’t Just Go With the Flow Chart
Adding Visual Enhancements, New Organization Can Boost Engagement
Advertising
TV Talent Working Overtime to Help Sponsors
Daily Variety takes a look at the recent trend of television anchors and actors doubling as pitchmen of products ranging from cars to food. Sometimes the pitches aren’t even done during commercial breaks, either, but during program airtime. The paper…
Discovery Signs On as TRAnaytics Client
Discovery Communications has signed on as a client of TRA’s Media TRAnalytics, the 370,000 household, single-source database that matches second-by-second information from home set-top boxes to actual product purchases, DMNews reports. “What TRA has is really interesting for us and…
Hallmark Offers Free Turkey for the Holidays
To promote its six original holiday movies this season, Hallmark Channel is teaming up with its local ad sales affiliates by giving away a free trip to Turkey, Multichannel News reports. The six-day/five-night Istanbul excursion includes roundtrip airfare, hotel accommodations,…
TVB Urges Adoption of Live+3 Ratings in Local Ad Transactions
The Television Bureau of Advertising and its board think the basis for local advertising buying and planning should be consistent with the standards used by networks and national advertisers. Therefore, the TVB has notified members and clients that it supports…
Letterman Features Live Mazda Ad
David Letterman’s “Late Show” on CBS joined the trend of “live” commercials Thursday night with one of Dave’s sidekicks providing a tour of a new Mazda 6. Just before the nightly “Top 10 List,” Letterman presented a “special message from…
De Nardis Named CEO at OMD
Former Aegis Media CEO Mainardo de Nardis was named CEO of media agency OMD Worldwide, filling a vacancy left by Joe Uva, who went to Univision last year, Advertising Age reports. “The business is clearly going in the direction of…
Your Ad Here: YouTube Sells Space on Search-Result Pages
In the latest effort to wring revenue from YouTube, parent company Google said Wednesday that it will sell ad space on YouTube search-result pages. That means advertisers can buy keywords related to YouTube videos, similar to the model Google pioneered…
No Ad Recovery Till 2010, Citi Says
Citigroup is forecasting that ad spending will be down 1.8% this year and 3.6% in 2009, Bloomberg reports. “We believe U.S. advertising spending will see the first back-to-back annual declines since at least the 1950s,” a Citigroup analyst wrote in…
Consumers Think Highly of Promotional Items
A new study by the Advertising Specialty Institute found that promotional swag is more likely to get a customer’s attention than advertising, Brandweek reports. Swag is anything from coffee mugs to pencils to hats that are emblazoned with a company…