To promote its “Heroes at Home Wish Registry,” where consumers can grant holiday wishes to 29,000 active-duty members of the U.S. military, Sears is sponsoring a two-hour “Heroes at Home” special tonight on MyNetworkTV, Brandweek reports. The special, hosted by…
Cable operators have been talking a lot about the kind of advance advertising their digital systems can make possible. Earlier this year they banded together to form Canoe Ventures, a joint effort to create a national unified platform for interactive…
Not all clients think they want communications planning. Not all clients think they need communications planning. In his new job as executive VP and head of communications planning at Carat, Doug Ray will try to identify clients that need the…
G4 on Wednesday is launching its new series “Human Wrecking Balls,” featuring the Pumphrey Brothers, who combine strength and science to crush, demolish and destroy whatever is put in their path. Craig and Paul Pumphrey are big. Their combined weight…
A recent report from Magna Global notes that young adult viewers time-shift their prime-time viewing much more than older viewers. So far this season, the audience for the average prime-time series viewed live was composed of about 18% adults age…
Local television stations these days are desperate for ad dollars. One thing WBTW-TV of Myrtle Beach, S.C., is doing for ad revenue is blurring the line between news and advertising with its “Living Green” campaign, the product of the station’s…
Dish Network is partnering with Invidi Technologies to help deliver “addressable, targeted and local TV advertising,” Advertising Age reports. According to Dish’s executive VP Michael Kelly, Invidi will enable the satellite company “to target any geographic or demographic footprint advertisers…
The Television Advertising Bureau predicts a 7% to 11% national decline in local TV advertising in 2009, a downward revision made after the deterioration of economic conditions accelerated in September. The TVB also predicted a year-over-year decline of 7.1% for…
Technology startup Keystream has developed a new system for advertising on online video “blank spaces”—where a video’s content shows a bare wall or grass field, for example—MediaPost reports. The system, called SmartAds, scans video content for “blank” spaces and sticks…
Ad optimization technology provider AdMeld launches its new platform today, designed to help publishers maximize revenue from digital ad networks and ad exchanges, MediaPost reports. The platform seeks to leverage dynamic pricing and advanced targeting to better route inventory from…