WPP Group, which reported higher quarterly earnings this week, says a global recession that cuts advertising spending may last as long as three years, Adweek reports. The current downturn may last “significantly” longer than the one created by the Internet…
Republican presidential candidate John McCain is closing the advertising-spending gap with Democrat Barack Obama in states up for grabs in next week’s election, including Florida and Ohio, the Associated Press reports. In order to free up funds, McCain has cut…
Automaker Infiniti will be the exclusive sponsor of the 15th season of Bravo’s “Inside the Actors Studio,” hosted by James Lipton, the network said Thursday. The series premieres Monday with Goldie Hawn as its first guest. For the new season,…
More households tuned in to see Sen. Barack Obama’s half-hour political advertisement on NBC than on any of the other major broadcast networks that ran the ad last night. NBC drew a 6.7 rating/11 share in households of 56 metered…
Bellwether advertiser Procter & Gamble appears to have cut its media spending by 11.9% in July and August, Advertising Age says, citing data from TNS Media Intelligence. TV appears to be bearing the brunt of the cuts, AdAge says. P&G…
Barack Obama has certainly been leading the advertising spending, but the Republican National Committee has dramatically increased its spending in the presidential race in the last two weeks. The party’s independent expenditure arm has spent $25 million to air anti-Obama…
Meredith’s fiscal first-quarter broadcast revenue fell 6.7% from a year earlier to $70 million as a weakening U.S. economy cut advertising in the automotive and retail industries, TVNewsday reports. The TV station owner had to depend more on categories such…
CBS, which reports earnings Thursday, is likely to see its earnings cut the most by television’s advertising cutbacks because it is no longer part of a conglomerate with earnings from non-broadcast TV advertising, Daily Variety reports. CBS, which split from…
A new company says it has found a different way to measure online social media, and in doing so has found another way to look at how involved viewers are with television shows. Networked Insights, based in Madison, Wis., says…