Nielsen Online found that some of the biggest social networking sites also were some of the fastest-growing during September. Facebook and LinkedIn appear to be growing by incorporating older users and their work lives. Another fast-growing site is Reunion.com, which…
A new company says it has found a different way to measure online social media, and in doing so has found another way to look at how involved viewers are with television shows. Networked Insights, based in Madison, Wis., says…
What if a kid won the competition on “Project Runway”? That’s almost the idea behind a new show on Nickelodeon called “True Jackson, VP,” which debuts Nov. 8. Fifteen-year-old Keke Palmer plays Jackson, an entrepreneurial youngster spotted by the head…
A report issued by Nielsen Online found that kids and teens encounter far less advertising online than do adults, MediaWeek reports. Children 2-11 encounter the lowest level of Internet ad clutter while kids 12-17 receive the second-lowest amount. The age…
In the 11 states with the closest Senate races this year, record amounts of money are being spent on TV commercials, the Wall Street Journal reports. In the North Carolina contest alone, more than $34 million was spent on TV…
Adult Swim, along with fast-food chain Burger King, is kicking off a nationwide casting call Nov. 3 to help find a Carl look-a-like for an upcoming live-action “Aqua Teen Hunger Force” special episode, Multichannel News reports. Carl, whose animated version…
Fast-food chain Sonic has upped its advertising spending to $200 million for the next fiscal year, MediaPost reports. Half of that should be going to national cable advertising for the fast-growing chain. The new figure is a 5% increase from…
Marketers are holding onto the television advertising they bought during the upfront despite the current economic turmoil and stock market plunge, TelevisionWeek reports. Buyers warn that large number of advertisers have postponed making a call on the options they have…
With the rise of different options for consuming TV programming, including online streams and DVRs, networks are struggling to find new ways to report audience viewing habits to advertisers, Advertising Age reports. Some of the major issues of concern are…
Upfront Pledges Steady; Scatter Market Still Quiet