Fox’s NFL studio show stopped talking football while one of the network’s NASCAR announcers, Jeff Hammond, checked in to pitch a new Ford truck on the broadcast, USA Today reports. Football analysts Michael Strahan and Terry Bradshaw jumped in to…
A historic presidential campaign is ending with a blitz of negative ads and a surge in spending by the presidential candidates, but a surprise shortfall in spending by independent groups. It’s also ending with the unexpected emergence of Georgia, North…
HGTV and carpet cleaner Stanley Steemer are putting a co-branded promotion, letting viewers of HGTV’s Web site upload pictures of their ugliest rooms while getting carpet-cleaning tips, Advertising Week reports. Stanley Steemer, which spent $45 million on advertising through the…
The Interactive Advertising Bureau plans to simplify advertising serving and media buying by creating a common platform on which ad agencies and Internet publishers can trade information, Media Post reports. A best practices guide and new standards for Web video…
Barack Obama’s presidential campaign is taking the unprecedented step of launching its first advertising in rival John McCain’s home state of Arizona. Obama campaign manager David Plouffe announced the advertising buy this morning, saying the campaign also would relaunch advertising…
As the presidential campaign moved into its closing weeks, negative ads continued to dominate the airwaves. But Barack Obama’s ads have turned more negative while Republican John McCain has mixed in some positive messages to his earlier all-out-attack strategy. A…
The head of ad sales at MTV Networks, Hank Close, is leaving the company at the end of the year, TelevisionWeek says. Mr. Close won’t be replaced. Instead, the top ad sales execs will report directly to the people who…
Macy’s will unveil a television advertising campaign for the holiday season next month that will include Carlos Santana, Jessica Simpson and Donald Trump, Adweek reports. The campaign, based on the theme “Believe,” encourages consumers to embrace the spirit of Christmas…
Cable television networks received as much as 20% of presidential election advertising dollars, slightly more than what they received from congressional races, Multichannel News says, citing ad seller National Cable Communications. Political advertising spending will peak at about $3 billion,…
More than 33.5 million viewers turned in to see Sen. Barack Obama’s paid political advertisement last night, which ran on seven networks in prime time, including NBC, Fox, CBS, MSNBC, BET, TVOne and Univision. The total beats the last political…