TV Execs See Pain Coming
Economy: General Motors Gives Fright
Advertising
Obama Infomercial Had to Tell Story, Team Says
It turns out President-elect Barack Obama’s half-hour network TV campaign advertisement, which drew rave reviews and an audience of 33.5 million viewers, came together in little more than a month. Now that the election is over, production details of the…
Range Rover Goes on National Geographic’s Expedition
National Geographic Channel Hitches Ride With Sponsor
Taking Bigger Share of Down Market
Shifting Media Plan to Web and TV Can Boost Buying Power and Impact
‘Man Block’ Package Brings Males to Advertisers
MTV Entertainment’s making it easy for advertisers to find that ever-elusive and oft-talked about 18-34 male demographic by picking and choosing series from across its networks and calling the package the “Man Block,” Advertising Age reports. One example is MTV…
Cars.com Buys 60-second Super Bowl Spot
Cars.com returns to the Super Bowl commercial fold with its purchase of a 60-second spot on NBC during the game’s second quarter, Adweek reports. The spot kicks off the car-shopping Web site’s integrated $200 million marketing campaign, set to run…
Local Interactive Advertising Growth Slowing
Up 47% this year, the growth of local interactive advertising is expected to stall considerably next year, a report by Borrell Associates found. MediaWeek reports that after growing relatively quickly over the last few years, the report predicts only an…
Confronting $4.2 Bil Q3 Loss, GM Cuts Upfront Ad Buys
General Motors, one of the nation’s biggest advertisers, on Friday reported a $4.2 billion third-quarter operating loss and has been cutting back on its first-quarter upfront ad buys on broadcast and cable networks. Network ad sales executives say GM this…
Waxman, Dingell Duel for TV, Media Power
Tuesday’s Democratic win is kicking off a battle among two leaders of the House of Representatives for a top committee post, a fight with potentially large implications for the television advertising market. U.S. Rep. Henry Waxman, a California Democrat and…
DirecTV Unveils Ad Sales Web Site
DirecTV launched its advertising sales business-to-business Web site, DirecTVadsales.com, today, Multichannel News reports. The satellite operator hopes to make it easier for advertisers to target the right audience among its 17 million subscribers. The site offers examples of current campaigns,…