An Argument Against Promotion
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Advertising
SAG Again Urges FCC to Boost Disclosure on Product Placement
The Screen Actors Guild is reiterating its position that the Federal Communications Commission should take an in-between step on TV product placement: Heighten requirements for disclosure at each show’s beginning and end, but not every time a product is seen….
Google’s InVideo Performs Well in Biometrics Study
Google, along with MediaVest, enlisted the services of NeuroFocus, a researcher specializing in biometrics, to measure how users respond to InVideo ads and how well they complement the search engine’s traditional banner ads, MediaWeek reports. NeuroFocus’ study found that in…
Telemundo, Chevrolet in Product-Integration Deal
Telemundo is teaming with Chevrolet for a concept-integration partnership involving the prime-time telenovela “El Rostro de Analia.” Telemundo will incorporate Chevrolet into the opening credits of the show, which airs each weeknight. Additionally, the Chevy Malibu will be closely tied…
Ad Spending Declines Led by Automotive
National spot-advertising spending, excluding non-core categories such as political ads, will fall 14% this year, with total ad spending rising as little as 1%, TVNewsday reports. Last year, the Television Bureau of Advertising forecast 2008 spot-advertising spending to rise about…
Ford Majors in New Drivers Ed on MTVU
Taking product placement to the college crowd, Ford Motor Co. is sponsoring a reality show on MTVU. The program, “The MTVU College 500,” features teams of students from different schools competing in a series of cross-country challenges with a $15,000…
Cass Takes the Lead at Carat
London native Martin Cass paraphrases quintessential American writer Mark Twain when describing the situation at Carat, where he was named president of U.S. operations last week. Mr. Cass succeeds Scott Sorokin, who held the post for a little more than…
Top Shows in C3 Ratings for Premiere Week
Most of the top shows in program ratings are also the top shows when measured by commercial ratings, the yardstick used by ad buyers to guarantee their spots are being seen by the number of viewers they bargained for. The…
NATAS, CEA Announce Global Media Award Nominees
The National Academy of Television Arts & Sciences and the Consumer Electronics Association have announced the nominees for their inaugural Global Media Awards. The awards honor the advancement and merger of technology and entertainment in 13 categories, including short-form, advertising,…
Ad Revenue Down in Spanish TV Market
After years of growth, ad revenue for Spanish-language networks is starting to flatline, Media Life Magazine reports. Fewer first-time advertisers are coming into the market due to the slowing of ad spending increases by advertisers. According to TNS Media Intelligence,…