Study Finds Men Responsive to Online Ads
Young men 18 to 34 are receptive to online ads and can recall about half of the ads they see on the Web, according to research released today from Break Media. The company found that 47% of online men in…
Advertising
Economic Woes Slash Ad Forecast
Advertising agencies and media buyers are bracing for spending cuts because of worries over the economy, the Wall Street Journal reports. Publicis Group ad buying firm ZenithOptimedia has slashed its growth forecast, saying U.S. ad spending will increase 1.6% this…
Local Media Feeling the Brunt of Recession
Unlike the last one in 2001, local media won’t be recession-proof this time around, Advertising Age reports. The publication cites the belief among advertisers that local advertising is less a strategic investment and more a necessary evil. Unlike financial crises…
BlackArrow Secures $20 Mil
Advertising technology firm BlackArrow landed $20 million in venture funding from investors Cisco Systems Inc., Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners, the company announced today. In total BlackArrow has raised $38 million in funding. The…
Is Product Placement Taking Over?
With Digital Video Recorders helping viewers skip over commercials, many advertisers are finding product integration as a sure way of getting a brand’s name to viewers, New York Magazine reports. Some writers and producers, however, now are being overwhelmed by…
Manage the Crisis Before It Occurs
Volatile Times Require Vigilance, With Contingency Plans Key to Process
Local Attack Ads Even Among Candidates
According to Nielsen Monitor-Plus, presidential candidates Sens. Barack Obama and John McCain have run about the same number of local TV ads, Broadcasting & Cable reports. From the end of the primaries in June to the first week of September,…
Charter Giving Away Honda Hybrid
Charter Communications is giving away a 2009 Honda Civic Hybrid to help promote its online sales channel, CED Magazine reports. Throughout October, new and current Charter customers can order online any or all of Charter’s triple-play services to enter. “Our…
Honda Sponsors ‘HSM’ Disney Channel Contest
American Honda Motor Company has signed as the exclusive automotive sponsor for the Disney feature film “High School Musical 3: Senior Year,” which is based on the popular Disney Channel TV movies, the Los Angeles Business Journal reports. The automaker…
‘Ex List,’ 1-800-Flowers Celebrate ‘Ex Day’
CBS’ “The Ex List” is teaming up with 1-800-Flowers.com for a promotion that creates a new holiday, the Hollywood Reporter says. The partnership will launch “Ex Day” on Oct. 16, a day where people will be encouraged to reconnect with…