Spending in the top 10 advertising categories was down 0.7% in the first half of 2008, according to a recent report from TNS Media Intelligence. With the credit crunch not yet having reached its climax, spending by financial services companies…
Are people in the travel industry as crazy as chefs, fashion designers and real estate salesmen? We’ll find out when Bravo launches its newest upscale reality series, “First Class All the Way,” which premieres Nov. 3. “First Class All the…
Fox has inked a deal with ProLink Solutions, officially venturing into the digital out-of-home business, MediaWeek reports. ProLink operates 30,000 GPS-equipped screens on golf carts found on more than 400 golf courses, the publication says. A TV program highlighting America’s…
Advertising Age is reporting the nation’s top 100 media companies saw a 4.6% revenue boost last year. The year marked the slowest revenue boost for media since 2001. And that’s data for 2007. Digital proved to be the silver lining,…
Hawaii Cable Trial Indicates Importance of Measurability
Interactivity Will Be a Game-Changer for Television and Web Marketers
Wall Street’s financial problems are spilling over to NBC’s local affiliates, says Jeff Zucker. Reuters is reporting the NBC Universal CEO told a conference in London on Friday that the financial crisis has “had a profound effect on our local…
Advertisers are totally fine with racy comedic Web videos so long as it’s produced by professionals, MediaWeek reports. At an event during Advertising week, CollegeHumor.com co-founder Josh Abramson said, “User-generated content is less and less interesting to clients. We’re more…
More and more, political campaigns are pressuring local stations to stop running certain ads they deem to be factually incorrect or gross distortions, the Wall Street Journal reports. The ads that their opponents try to take off the air usually…
Former “Tonight Show” sidekick Ed McMahon is starring in two online music videos for credit bureau Experian’s FreeCreditReport.com, CNN reports. The commercials feature McMahon rapping about his public financial problems, all while wearing a tracksuit and being chauffeured around Los…