Democratic presidential candidate Barack Obama is spending just under $2 million for 1/2 hour advertisements on CBS and NBC, according to network documents. The Obama campaign spent $891,250 for the half hour on NBC, a price that was discounted to…
Viacom said it expects lower earnings growth than it had forecast earlier in the year. The company, which owns cable networks including MTV, VH1, BET, Comedy Central and Nickelodeon, said its earnings growth for the year will be in the…
New data shows that credit card companies have been advertising less on TV recently, Advertising Age reports, citing preliminary numbers from Nielsen Monitor-Plus. In general credit card companies increased their year-to-year TV spending during the months of July and August,…
Democratic presidential candidate Senator Barack Obama purchased 30 minutes of time on CBS and NBC during prime time and is in talks to purchase spots on other networks, people familiar with the matter said. The 30-minute ad will air from…
The most engaging shows on cable television last season were HGTV’s “Living With Ed,” and TLC’s “Property Ladder,” according to data from Nielsen IAG. Shows from NBC Universal’s Cable Entertainment Networks captured 16 of the top 30 spots on the…
Turner Broadcasting said that clients including OnStar, DirecTV, Cadillac and Victoria’s Secret have signed up for its new TVinContext system, which matches advertisers’ products with related scenes in movies shown on TNT and TBS. In one example of how the…
The Academy of Motion Picture Arts and Sciences will allow studios to advertise their films during next year’s Oscar broadcast for the first time since the ceremony began airing on TV, the Hollywood Reporter says. The Academy previously restricted movie…
This year’s election is on track to smash 2004’s political ad spending record of $1.7 billon, MediaWeek reports. According to research firm TNS Media, after 2008’s presidential, congressional and gubernatorial races are all said and done, not to mention the…
It is apparently official that this year’s political ads in the presidential race are more negative that those that ran four years ago—at least the political ads from the candidates themselves. The Wisconsin Advertising Project of the University of Wisconsin…
Honda has made a half-million dollar deal with Sony Pictures Television to take over all of the media company’s online and mobile ad space for a week beginning Wednesday, the Wall Street Journal reports. The scope of the deal reflects…