A deal between Viacom’s Country Music Television and News Corp.’s 20th Century Fox will send a couple from the cable network’s “My Big Redneck Wedding” to the Hollywood premiere of the romantic comedy feature film “Bride Wars,” Brandweek reports. Viewers…
Although about 40% of companies use a quarter of their advertising budgets in localized ad campaigns, many are still clueless when it comes to how to use those dollars more effectively, MediaPost reports. A study by Sterling Market Intelligence found…
Out-of-home networks Fuelcast and Bhootan have merged, MediaWeek reports. Gas station pump digital network Fuelcast and retail location OOH network Bhootan are now Outcast. Combined, the new company can offer advertisers a monthly reach of more than 25 million consumers…
MSNBC.com has partnered with AdReady, joining Yahoo, the New York Times, MySpace and Facebook as users of its self-service online display advertising technology, MediaPost reports. For $50 per day, local retailers and small and midsize businesses can run their customized…
Ronco Acquisition Co., the company behind the Veg-O-Matic and the Pocket Fisherman, is under new management and bringing its iconic infomercials featuring founder Ron Popeil back to television, the New York Times reports. While the 73-year-old Popeil has little to…
In an effort to reach the female market, fast-food chain Sonic is taking its commercial duo of Pete and T.J. to Los Angeles in an ad campaign that will mimic MTV’s “The Hills,” Adweek reports. Fourteen spots, titled “The Stalls,”…
Senator Barack Obama’s presidential campaign has ignored NBC’s order to cease-and-desist using video and audio of NBC News’s Tom Brokaw and MSNBC’s Keith Olbermann, TVNewser reports. Since the order was issued the campaign has added a disclaimer at the end…
With the economic downturn, media sales organizations are competing even more fiercely for a dwindling number of media slots being planned by advertising executives, MediaPost says. A study performed by Advertiser Perceptions Inc. found the number of media brands being…
Are people in the travel industry as crazy as chefs, fashion designers and real estate salesmen? We’ll find out when Bravo launches its newest upscale reality series, “First Class All the Way,” which premieres Nov. 3. “First Class All the…
Looking to kindle some advertiser interest in a sport often overshadowed by football, baseball and basketball, the National Hockey Association has released parts of a research study that shows fans of its sport do more than drink beer and spit…