Fox Reality Channel has an interesting idea to send comedians to do the job of the police. “Smile … You’re Under Arrest!” appears to be a somewhat extreme version of “Candid Camera,” with the pranks being pulled on actual wanted…
It’s never too early to begin evaluating the new fall season on television. At media buyer Starcom USA, Senior VP Sam Armando has two simple methods for getting a quick read on which new programs are off to a successful…
The Wall Street Journal today discusses Integrated Media Measurement, a research firm that uses a person’s cell phone to measure ad campaigns across multiple platforms. The company embeds software into cell phones that picks up audio from ads and converts…
The Television Bureau of Advertising says General Motors Corp. is spending too much to reach in-market new vehicle shoppers and should spend more brand building on TV, AdAge reports. The local TV trade group has been talking to GM for…
Sprint is the new sponsor of the NFL Network’s halftime show, MediaWeek reports. Beginning Nov. 6, the telecommunications company replaces fast-food chain Wendy’s as the show’s sponsor. The deal between the network and Sprint includes promos airing during the first…
Day of Reckoning Looms as Markets Crater Worldwide
The U.S. Census Bureau, in an August 2008 report, projected that minorities will comprise more than 50% of the U.S. population by 2042. Hispanics—the nation’s fastest-growing minority group—will nearly triple, from almost 47 million to a projected 133 million, or…
ABC is refusing to run an ad from Al Gore’s We Campaign that attacks oil companies for spending hundreds of millions lobbying and advertising to block clean energy, Advertising Age reports. The We Campaign asked ABC to run its “Repower…
The Advertising Council in a partnership with the Gay, Lesbian, and Straight Education Network, launched its first series of national ads this week aimed at combating anti-gay language and harassment among teens, MediaDailyNews reports. Hilary Duff and comedian Wanda Sykes…