Spanish-language television has been hot for the past few years, and that’s made Danielle Gonzales’ job both more fun and more challenging. As senior VP and managing director for Tapestry, the Starcom MediaVest Group’s multicultural unit, Ms. Gonzales has been…
Columbus, Ohio, is the nation’s most sports-crazed town, according to a recent survey by Scarborough Sports Marketing. In Columbus, home of the Ohio State Buckeyes football team, about two-thirds of all adults say they’re very interested in sports. That’s way…
NBC Universal Research President Alan Wurtzel thinks the research done during the Beijing Olympic Games has won the gold medal he was looking for. NBCU put in place a number of research studies during the Games designed mainly to track…
Auto network Speed is tuning up three special episodes of its series “Unique Whips” featuring stars and their cars. “Unique Whips” features Will Castro, whose New York auto shop Unique Autosports customizes cars for celebrities and other motor vehicle enthusiasts….
Advertising company WPP Group has been approved to take over market research firm Taylor Nelson Sofres for f 1.1 billion British pounds, the Wall Street Journal reports. WPP CEO Martin Sorrell hopes the move will allow the company to break…
Hyundai has purchased all spots General Motors abandoned for next February’s Academy Awards telecast, Advertising Age reports. General Motors had been a sponsor of the awards show for the past 11 years but recent financial troubles forced the Detroit automaker…
Global ad spend across all mediums will shrink to a 4.3% annual growth rate for 2008 and 2009 due to the economic downturn, ZenithOptimedia said in a new forecast released today. That’s a growth rate decline of more than one-third…
The slumping economy has dramatically taken away home furnishing and automotive advertising revenue from local cable companies, so what’s an advertising executive to do? According to Multichannel News, they have to think outside the cable box by looking for companies…
When Hallmark Channel provides $8,000 in education grants to participating affiliates and their advertising partners, as the network did recently, everybody wins, Multichannel News reports. The network’s grants were customizable and could be used for a variety of educational experiences…
A new study by Thinkbox and the Internet Advertising Bureau found that using television and online advertising delivers up to a 50% increase in positive brand perception, Multichannel News reports. Using both platforms increases significantly the odds that the viewer…