Most voters credit television as the most likely source through which they would first learn about a political candidate, according to a study commissioned by the Cabletelevision Advertising Bureau. Survey respondents also pointed to the Internet, newspapers and word-of-mouth as…
The Federal Communications Commission will take the unusual step of sponsoring a NASCAR entry as part of its digital TV outreach. FCC Chairman Kevin Martin announced today that the agency will sponsor the No. 38 car of driver David Gilliland…
Fox’s “24” has scored this season’s highest price for a 30-second spot for a two-hour special, Advertising Age reports. The drama’s November “prequel” to its regular season start in January is fetching paydays of about $500,000 to $600,000 per 30-second…
Prescription drug makers have cut back on their media buys after a study found advertising had little impact on sales, USA Today reports. Spending by pharmaceutical companies is down about 4% in the first half of the year, which means…
Major League Baseball has moved back the scheduled start time of game six of the World Series so Fox can join CBS and NBC in airing a half-hour Barack Obama advertisement on Oct. 29, network and league sources said. A…
ABC won the broadcast networks’ premiere week where it really counts—in the commercial ratings that determine how much advertisers pay for 30-second spots. Among adults 18 to 49, ABC averaged a 3.49 C3 rating—a measurement that calculates the viewership for…
Budgets for campaigns using new advertising technologies are the first to be cut as the economic crisis hits Madison Avenue, the Wall Street Journal reports. Chrysler, for example, slashed the portion of its budget earmarked for experimental ad buys to…
A Santa Monica ad agency, Science + Fiction, creates shows for clients worried their commercials are being zapped, and one of its Web series, “In the Motherhood,” is being developed for broadcast by ABC, the Los Angeles Times reports. Science…
With the credit crunch creating economic turmoil, media buyer ZenithOptimedia recently slashed its global ad spending forecast to show 4% growth in 2009, down from its original prediction of a 6% increase. ZenithOptimedia figures that the crisis favors the Internet…
One tough thing about coming up with consumer insights is that you’re never done. Kathy Kline, senior VP and consumer context planning director at Starcom USA, says the process for finding insights into how consumer and media behavior mesh can…