Television networks will find out this week whether advertisers will cut back on the buys they made during the upfront market for the first quarter, TelevisionWeek reports. Some advertisers have already exercised their options to reduce the number of commercials…
With financial markets teeter-tottering, this week marks decision time for television advertisers who bought first-quarter advertising. Some marketers have begun to reduce their first-quarter upfront television advertising buys. While up to 5% of quarterly upfront buys generally get returned to…
The Television Bureau of Advertising is revising its TV spot revenue predictions for 2009 and 2010 that were issued Sept. 4, just before the economic crisis sent business dominos falling far and wide. Frank Comerford, the TVB board vice chairman…
One week’s worth of commercial ratings left ABC ahead of the pack in terms of the numbers that determine how much ad revenue networks can take in. HEALTHY The ABC hospital drama “Grey’s Anatomy” scored a 6.97 C3 rating. Among…
The total ad spend for 2009 could drop by $11 billion says UBS Media Analyst Michael Morris. A total of $172 billion is predicted to be spent on advertising, down from $183 billion this year, Broadcasting & Cable reports. The…
It’s turning out that Democratic presidential candidate Barack Obama’s fundraising advantage over Republican John McCain isn’t just fueling more Obama ads—it’s also fueling longer Obama ads. As the Obama campaign continues to expand its purchases on national network and cable…
The new TLC show “Real Simple, Real Life,” produced in collaboration with the publishers of Real Simple magazine, isn’t your typical network-magazine partnership, Advertising Age reports. Instead of handing over all ad sales duties to the network, the magazine and…
As part of its efforts to educate the general public about February’s national switch to digital television, the Federal Communications Commission has bought $1 million worth of advertising in AARP publications, Broadcasting & Cable reports. The huge sum buys full-page…
Harris Corp. announced today it’s integrating its media inventory service with Google TV Ads to make it easier for broadcasters, cable networks and cable system operators to sell excess ad inventory through Google TV Ads, TVNewsday reports. The sales process,…
NBC’s “30 Rock” is partnering with TV Guide for a download giveaway of the sitcom’s season 3 premiere a week before it airs, MediaWeek reports. The Oct. 27 issue of the magazine, featuring “30 Rock” stars Tina Fey and Alec…